Oct. 25, 2019 a press release announced a new short course racing series called Championship Off-Road.
ISOC To Lead Change for Off-Road Closed Course Racing
Officials at the International Series of Champions, the leaders of integrated race event production, are pleased to announce the creation of a new short-course, off-road series: Championship Off-Road.
After the dissolution of the Lucas Oil Midwest Short Course League, ISOC has been working with leadership from Crandon International Raceway, Bark River Raceway, ERX Motor Park and industry experts to create a unified series which will honor the rich legacy of the sport, while blending in some much-needed progressive change. With a short-term goal, of increasing exposure and developing a consistent racing platform, the new series also has an eye on long-term sustainability. The goal of unifying a short-course racing series in the United States is headlined by bringing the best off-road racers in the world together while creating a unique platform for manufacturer involvement. Championship Off-Road plans to expand and broaden all aspects of the short-course racing market in new and innovative ways, look for more exciting news coming soon.
“We understand the difficulties that lay before us because we’ve been through it,” said ISOC President, Carl Schubitzke. “There are no quick-fix answers, but we know how to build a competent and professional business-model around events that are beneficial to everyone involved. This ten-race series will lay the groundwork for future success and that success starts with the racers. Our mission statement is that we are a racers circuit, and that is how we will continue to operate. Along with working amongst the racers, Championship Off-Road will create a National footprint increasing awareness and coverage for manufacturers and sponsors alike.”
Based out of Albertville, Minn., ISOC is the ownership group behind the world-renowned AMSOIL Championship Snocross. ISOC turned the then struggling series into a marketable and entertaining National sport while growing its base of major, national-level sponsors, many of whom have been involved with the company for more than a decade. Championship Off-Road is already proud to announce its new partnership with Dirt City Motorplex. The Lena, WI. race course will ensure great racing for the World’s best Short Course racers one again this summer.
ISOC also owns its own television production company, Long Haul Productions, and has worked hand-in-hand with both Crandon and ERX. They have also worked on other racing projects including; Champ UTV, Pro Watercross World Championship, and the American Rally Association.
“ERX has been working with the team at ISOC for more than ten years, and we have always been impressed with the level of professionalism and integrity they bring to every single event that they are a part of,” said Chris Carlson, Co-Owner of ERX Motor Park. “We are thrilled to be working with ISOC and the newly formed Championship Off-Road, and look forward to doing our part to ensure a strong future for the sport of short-course racing.”
The inaugural season of Championship Off-Road will be highlighted by the current four off-road venues in the Midwest, and include a minimum of five weekends of racing beginning in 2020. The series looks to expand the growing business-model nationwide in the near future. Additionally, Championship Off-Road is working on increasing its presence in the growing Side-by-Side market.