Rockstar energizes LOORRS


Rockstar Energy drink is returning for the eighth year as the official energy drink of one of the most exciting motorsports competitions on the planet – the Lucas Oil Off Road Racing Series.

A leader in the energy drink field since its creation in 2001 and marketed in more than 30 countries, Rockstar will have a significant on-site presence during the 8-weekend, 13-race Lucas Oil Off Road Racing Series schedule. They will be title sponsor of the Rockstar Energy SoCal Shootout presented by Toyota, March 24-25 at Lake Elsinore (California) Motorsports Park and the Rockstar Energy Battle South of the Border presented by Lucas Oil May 20-21, at Ensenada, (Baja California), Mexico.

Rockstar will also have television exposure on the 24/7 MAVTV Motorsports Network, CBS and CBS Sports and Lucas Oil Racing TV, the first streaming TV network dedicated solely to the world of motorsports.

Jason May, the Executive Vice-President of Marketing for Rockstar Inc., said, “Rockstar Energy has been a proud partner of the Lucas Oil Off Road Racing Series over the last 8 years and it’s been exciting to watch the series grow and expand the reach of short course racing. With the addition of the Wheatland, Missouri stop this year; Midwest fans can now experience the exhilarating rush that makes LOORRS such an exciting property and sport that Rockstar Energy is honored to be a part of and support.”

Rockstar also sponsors Rob MacCachren in the Pro 2 and Pro 4 classes, RJ Anderson in Pro 2 and Ryan Beat in Pro Lite.

It wouldn’t be possible for Team Lucas to bring exciting motorsports to fans without help from dedicated partners like Rockstar Energy Drink,”said Jamie Devney, VP Brand Development Team Lucas. “Rockstar have made an immense commitment in support of motorsports, competitors and fans and we feel very privileged to have them on board again for 2017.”


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