Toyota official truck of LOORRS

Corona, California (February 21, 2018) – When the Lucas Oil Off-Road Racing Series made its debut in 2009, it did so with the full support of Toyota, whose American-built Toyota trucks return in 2018 as the series’ Official Truck’.

After 10 years, the association with Team Lucas remains a cornerstone of a Toyota marketing effort that also positions the international automotive giant as a presenting power block sponsor for telecasts on CBS, CBS Sports and MAVTV that cumulatively represent 137 hours of exposure.

The renewed agreement also gives a Toyota-branded on-board camera for all races and a prominent space on vendor row.

In return, Toyota again will supply Team Lucas with a fleet of 7 top-selling trucks for use as safety and support vehicles. The company also will continue to provide primary sponsorship for veteran Eric Barron in the Pro 4 class.

“The Lucas Oil Off-Road Series gets us exposed to a lot of fans who love the outdoor life and the spectacularly exciting off-road world,” enthused Andre Jackson, Toyota Motorsports’ North America Marketing Planner. “We are continuing our very strong relationship because our multi-level campaign reaches such a diverse and enthusiastic marketplace.”

“We’re delighted to have such a productive relationship with one of the giants among the world’s automobile and truck manufacturers,” said Jamie Devney, Team Lucas VP Product Development.


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